PVR 4700BC
PVR 4700BC
PVR 4700BC
PVR 4700BC
PVR 4700BC
PVR 4700BC
We redesigned 4700BC’s website with a mobile-first, conversion-driven approach—simplifying navigation, boosting clarity, and aligning the experience with its shift from gourmet popcorn to a complete premium snacking and gifting brand.
We redesigned 4700BC’s website with a mobile-first, conversion-driven approach—simplifying navigation, boosting clarity, and aligning the experience with its shift from gourmet popcorn to a complete premium snacking and gifting brand.
We redesigned 4700BC’s website with a mobile-first, conversion-driven approach—simplifying navigation, boosting clarity, and aligning the experience with its shift from gourmet popcorn to a complete premium snacking and gifting brand.
We redesigned 4700BC’s website with a mobile-first, conversion-driven approach—simplifying navigation, boosting clarity, and aligning the experience with its shift from gourmet popcorn to a complete premium snacking and gifting brand.
We redesigned 4700BC’s website with a mobile-first, conversion-driven approach—simplifying navigation, boosting clarity, and aligning the experience with its shift from gourmet popcorn to a complete premium snacking and gifting brand.
We redesigned 4700BC’s website with a mobile-first, conversion-driven approach—simplifying navigation, boosting clarity, and aligning the experience with its shift from gourmet popcorn to a complete premium snacking and gifting brand.
Role
Product Designer
Platform
Website
Industry
E-commerce
Areas
UX Audit, UX/UI Design, CRO
Role
Role
Role
Role
Role
Lead Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Platform
Platform
Platform
Platform
Platform
Web Portal
Website
Website
Website
Website
Website
Industry
Industry
Industry
Real Estate
E-commerce
E-commerce
Areas
Areas
Areas
UX Design, Product Strategy, User Research
UX Audit, UX/UI Design, CRO
UX Audit, UX/UI Design, CRO
Industry
Industry
Industry
Real Estate
E-commerce
E-commerce
E-commerce
Areas
Areas
Areas
UX Design, Product Strategy, User Research
UX Audit, UX/UI Design, CRO
UX Audit, UX/UI Design, CRO
UX Audit, UX/UI Design, CRO
Background
Background
Background
Background
Background
Background
4700BC is India’s leading gourmet popcorn brand, now growing into a full premium snacking and gifting destination. With the addition of chocolates, savoury snacks, and curated gift boxes, the old website no longer reflected the brand’s expanded offerings. Much of its design and structure still positioned it as a “popcorn-only” brand, leaving the high-value gifting category hidden deep in navigation and without dedicated visual emphasis.
4700BC is India’s leading gourmet popcorn brand, now growing into a full premium snacking and gifting destination. With the addition of chocolates, savoury snacks, and curated gift boxes, the old website no longer reflected the brand’s expanded offerings. Much of its design and structure still positioned it as a “popcorn-only” brand, leaving the high-value gifting category hidden deep in navigation and without dedicated visual emphasis.
4700BC is India’s leading gourmet popcorn brand, now growing into a full premium snacking and gifting destination. With the addition of chocolates, savoury snacks, and curated gift boxes, the old website no longer reflected the brand’s expanded offerings. Much of its design and structure still positioned it as a “popcorn-only” brand, leaving the high-value gifting category hidden deep in navigation and without dedicated visual emphasis.
4700BC is India’s leading gourmet popcorn brand, now growing into a full premium snacking and gifting destination. With the addition of chocolates, savoury snacks, and curated gift boxes, the old website no longer reflected the brand’s expanded offerings. Much of its design and structure still positioned it as a “popcorn-only” brand, leaving the high-value gifting category hidden deep in navigation and without dedicated visual emphasis.
The brand faced low mobile conversions, high cart abandonment, and short page engagement times. Navigation was unclear, search results lacked precision, and the absence of a dedicated cart page impacted both usability and SEO. Key product categories weren’t prioritised, CTAs were easy to miss, and the checkout process involved unnecessary friction—especially for mobile shoppers, who made up the bulk of the audience.
The brand faced low mobile conversions, high cart abandonment, and short page engagement times. Navigation was unclear, search results lacked precision, and the absence of a dedicated cart page impacted both usability and SEO. Key product categories weren’t prioritised, CTAs were easy to miss, and the checkout process involved unnecessary friction—especially for mobile shoppers, who made up the bulk of the audience.
The brand faced low mobile conversions, high cart abandonment, and short page engagement times. Navigation was unclear, search results lacked precision, and the absence of a dedicated cart page impacted both usability and SEO. Key product categories weren’t prioritised, CTAs were easy to miss, and the checkout process involved unnecessary friction—especially for mobile shoppers, who made up the bulk of the audience.
The brand faced low mobile conversions, high cart abandonment, and short page engagement times. Navigation was unclear, search results lacked precision, and the absence of a dedicated cart page impacted both usability and SEO. Key product categories weren’t prioritised, CTAs were easy to miss, and the checkout process involved unnecessary friction—especially for mobile shoppers, who made up the bulk of the audience.
The brand faced low mobile conversions, high cart abandonment, and short page engagement times. Navigation was unclear, search results lacked precision, and the absence of a dedicated cart page impacted both usability and SEO. Key product categories weren’t prioritised, CTAs were easy to miss, and the checkout process involved unnecessary friction—especially for mobile shoppers, who made up the bulk of the audience.
The brand faced low mobile conversions, high cart abandonment, and short page engagement times. Navigation was unclear, search results lacked precision, and the absence of a dedicated cart page impacted both usability and SEO. Key product categories weren’t prioritised, CTAs were easy to miss, and the checkout process involved unnecessary friction—especially for mobile shoppers, who made up the bulk of the audience.
Approach
Approach
Approach
Approach
Approach
Approach
We began with stakeholder interviews to understand the brand’s shift and reviewed metrics to map key drop-off points in the customer journey. A UX audit revealed several friction areas, especially for mobile users, and competitor benchmarking helped define a visual and experiential split between an energetic, everyday snacking identity and a clean, premium gifting experience.
We began with stakeholder interviews to understand the brand’s shift and reviewed metrics to map key drop-off points in the customer journey. A UX audit revealed several friction areas, especially for mobile users, and competitor benchmarking helped define a visual and experiential split between an energetic, everyday snacking identity and a clean, premium gifting experience.
We began with stakeholder interviews to understand the brand’s shift and reviewed metrics to map key drop-off points in the customer journey. A UX audit revealed several friction areas, especially for mobile users, and competitor benchmarking helped define a visual and experiential split between an energetic, everyday snacking identity and a clean, premium gifting experience.
We began with stakeholder interviews to understand the brand’s shift and reviewed metrics to map key drop-off points in the customer journey. A UX audit revealed several friction areas, especially for mobile users, and competitor benchmarking helped define a visual and experiential split between an energetic, everyday snacking identity and a clean, premium gifting experience.
We began with stakeholder interviews to understand the brand’s shift and reviewed metrics to map key drop-off points in the customer journey. A UX audit revealed several friction areas, especially for mobile users, and competitor benchmarking helped define a visual and experiential split between an energetic, everyday snacking identity and a clean, premium gifting experience.
We began with stakeholder interviews to understand the brand’s shift and reviewed metrics to map key drop-off points in the customer journey. A UX audit revealed several friction areas, especially for mobile users, and competitor benchmarking helped define a visual and experiential split between an energetic, everyday snacking identity and a clean, premium gifting experience.
The navigation was redesigned for clarity, grouping products more logically and giving gifting a clear, standalone journey. We implemented a smart, suggestion-based search with personalised prompts for faster discovery. The UI was rebuilt mobile-first, ensuring touch-friendly layouts, optimised product imagery, and faster load speeds. Gifting flows were specifically tailored for curated packs, seasonal boxes, and premium SKUs, with visual storytelling to enhance appeal. New content areas, including blogs, recipe corners, and user-generated content, were integrated to increase engagement and improve SEO, while also planning for future personalisation, referral, and re‑engagement capabilities.
Impact
Impact
Impact
Impact
Impact
Impact
The redesign repositioned 4700BC as both a snacking and gifting brand while delivering measurable performance improvements.
The redesign repositioned 4700BC as both a snacking and gifting brand while delivering measurable performance improvements.
The redesign repositioned 4700BC as both a snacking and gifting brand while delivering measurable performance improvements.
The redesign repositioned 4700BC as both a snacking and gifting brand while delivering measurable performance improvements.
The redesign repositioned 4700BC as both a snacking and gifting brand while delivering measurable performance improvements.
The redesign repositioned 4700BC as both a snacking and gifting brand while delivering measurable performance improvements.
33%
33%
33%
33%
33%
33%
Mobile conversion
rate increased
Mobile conversion rate increased
Mobile conversion rate increased
27%
27%
27%
27%
27%
27%
Cart abandonment
decreased
Cart abandonment decreased
Cart abandonment decreased
41%
41%
41%
41%
41%
41%
Average session
duration improved
Average session duration improved
Average session duration improved
4700BC now offers an online experience as premium and versatile as its product lineup, making it a stronger digital-first contender in India’s gourmet snacking and gifting space.
4700BC now offers an online experience as premium and versatile as its product lineup, making it a stronger digital-first contender in India’s gourmet snacking and gifting space.
4700BC now offers an online experience as premium and versatile as its product lineup, making it a stronger digital-first contender in India’s gourmet snacking and gifting space.
4700BC now offers an online experience as premium and versatile as its product lineup, making it a stronger digital-first contender in India’s gourmet snacking and gifting space.
4700BC now offers an online experience as premium and versatile as its product lineup, making it a stronger digital-first contender in India’s gourmet snacking and gifting space.
4700BC now offers an online experience as premium and versatile as its product lineup, making it a stronger digital-first contender in India’s gourmet snacking and gifting space.
CREATE TO CONVERT
BUILD WITH ME
PARTNER IN GROWTH
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
CREATE TO CONVERT
BUILD WITH ME
PARTNER IN GROWTH
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
CREATE TO CONVERT
BUILD WITH ME
PARTNER IN GROWTH
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK