My Flower Tree
My Flower Tree
My Flower Tree
My Flower Tree
My Flower Tree
My Flower Tree
Redesigned MyFlowerTree’s website and mobile app for a unified, modern experience—making it easier to find, view, and buy flowers, with faster performance and a look that supports memorable gifting.
Redesigned MyFlowerTree’s website and mobile app for a unified, modern experience—making it easier to find, view, and buy flowers, with faster performance and a look that supports memorable gifting.
Redesigned MyFlowerTree’s website and mobile app for a unified, modern experience—making it easier to find, view, and buy flowers, with faster performance and a look that supports memorable gifting.
Redesigned MyFlowerTree’s website and mobile app for a unified, modern experience—making it easier to find, view, and buy flowers, with faster performance and a look that supports memorable gifting.
Redesigned MyFlowerTree’s website and mobile app for a unified, modern experience—making it easier to find, view, and buy flowers, with faster performance and a look that supports memorable gifting.
Redesigned MyFlowerTree’s website and mobile app for a unified, modern experience—making it easier to find, view, and buy flowers, with faster performance and a look that supports memorable gifting.
Role
Product Designer
Platform
Web & Mobile app
Industry
E-commerce
Areas
Product Design, UX/UI, Strategy, CRO
Role
Role
Role
Role
Role
Lead Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Platform
Platform
Platform
Platform
Platform
Web Portal
Web & Mobile app
Web & Mobile app
Web & Mobile app
Web & Mobile app
Web & Mobile app
Industry
Industry
Industry
Real Estate
E-commerce
E-commerce
Areas
Areas
Areas
UX Design, Product Strategy, User Research
Product Design, UX/UI, Strategy, CRO
Product Design, UX/UI, Strategy, CRO
Industry
Industry
Industry
Real Estate
E-commerce
E-commerce
E-commerce
Areas
Areas
Areas
UX Design, Product Strategy, User Research
Product Design, UX/UI, Strategy, CRO
Product Design, UX/UI, Strategy, CRO
Product Design, UX/UI, Strategy, CRO
Background
Background
Background
Background
Background
Background
MyFlowerTree faced a pressing issue: visitors were exiting fast, and conversions were low. The site and app both looked dated, struggled with readability, and didn’t reflect their goal of making occasions special with beautiful gifts. Meanwhile, customers found it hard to find products or complete purchases, leading to lost sales.
Our redesign project began with deep analysis in 2025. We studied user session recordings, performed interviews, and scrutinized site analytics. It was clear that color issues, poor imagery, inconsistent experiences, and a confusing checkout process drove buyers away before completing orders.
Our redesign project began with deep analysis in 2025. We studied user session recordings, performed interviews, and scrutinized site analytics. It was clear that color issues, poor imagery, inconsistent experiences, and a confusing checkout process drove buyers away before completing orders.
Our redesign project began with deep analysis in 2025. We studied user session recordings, performed interviews, and scrutinized site analytics. It was clear that color issues, poor imagery, inconsistent experiences, and a confusing checkout process drove buyers away before completing orders.
Our redesign project began with deep analysis in 2025. We studied user session recordings, performed interviews, and scrutinized site analytics. It was clear that color issues, poor imagery, inconsistent experiences, and a confusing checkout process drove buyers away before completing orders.
Our redesign project began with deep analysis in 2025. We studied user session recordings, performed interviews, and scrutinized site analytics. It was clear that color issues, poor imagery, inconsistent experiences, and a confusing checkout process drove buyers away before completing orders.
Our redesign project began with deep analysis in 2025. We studied user session recordings, performed interviews, and scrutinized site analytics. It was clear that color issues, poor imagery, inconsistent experiences, and a confusing checkout process drove buyers away before completing orders.
Approach
Approach
Approach
Approach
Approach
Approach
We started by mapping every user journey, identifying blockers at each step. Updating the visual language was key: we crafted an accessible, modern palette and font system that feels inviting. Rigorous card sorting and navigation workshops led us to a cleaner, more intuitive flow—so users could find popular flowers or gifts in just a few taps or clicks.
Simultaneously, I standardized interactions and layouts across the website and app to eliminate confusion and build user trust. Fast, high-resolution photography showcases each bouquet authentically, while improved product pages ensure clear pricing, availability, and add-ons. Search was rebuilt from the ground up to deliver better, faster results—surfacing not just products, but categories and occasions instantly.
Simultaneously, I standardized interactions and layouts across the website and app to eliminate confusion and build user trust. Fast, high-resolution photography showcases each bouquet authentically, while improved product pages ensure clear pricing, availability, and add-ons. Search was rebuilt from the ground up to deliver better, faster results—surfacing not just products, but categories and occasions instantly.
Simultaneously, I standardized interactions and layouts across the website and app to eliminate confusion and build user trust. Fast, high-resolution photography showcases each bouquet authentically, while improved product pages ensure clear pricing, availability, and add-ons. Search was rebuilt from the ground up to deliver better, faster results—surfacing not just products, but categories and occasions instantly.
Simultaneously, I standardized interactions and layouts across the website and app to eliminate confusion and build user trust. Fast, high-resolution photography showcases each bouquet authentically, while improved product pages ensure clear pricing, availability, and add-ons. Search was rebuilt from the ground up to deliver better, faster results—surfacing not just products, but categories and occasions instantly.
Simultaneously, I standardized interactions and layouts across the website and app to eliminate confusion and build user trust. Fast, high-resolution photography showcases each bouquet authentically, while improved product pages ensure clear pricing, availability, and add-ons. Search was rebuilt from the ground up to deliver better, faster results—surfacing not just products, but categories and occasions instantly.
Simultaneously, I standardized interactions and layouts across the website and app to eliminate confusion and build user trust. Fast, high-resolution photography showcases each bouquet authentically, while improved product pages ensure clear pricing, availability, and add-ons. Search was rebuilt from the ground up to deliver better, faster results—surfacing not just products, but categories and occasions instantly.
Checkout was radically simplified: fewer steps, clear delivery options, and gentle prompts for special gift wrapping or notes. Throughout, our aim was to make every moment feel as smooth and delightful as the flowers themselves.
Checkout was radically simplified: fewer steps, clear delivery options, and gentle prompts for special gift wrapping or notes. Throughout, our aim was to make every moment feel as smooth and delightful as the flowers themselves.
Checkout was radically simplified: fewer steps, clear delivery options, and gentle prompts for special gift wrapping or notes. Throughout, our aim was to make every moment feel as smooth and delightful as the flowers themselves.
Checkout was radically simplified: fewer steps, clear delivery options, and gentle prompts for special gift wrapping or notes. Throughout, our aim was to make every moment feel as smooth and delightful as the flowers themselves.
Checkout was radically simplified: fewer steps, clear delivery options, and gentle prompts for special gift wrapping or notes. Throughout, our aim was to make every moment feel as smooth and delightful as the flowers themselves.
Checkout was radically simplified: fewer steps, clear delivery options, and gentle prompts for special gift wrapping or notes. Throughout, our aim was to make every moment feel as smooth and delightful as the flowers themselves.
Impact
Impact
Impact
Impact
Impact
Impact
The redesign delivered measurable improvements within months:
The redesign delivered measurable improvements within months:
The redesign delivered measurable improvements within months:
The redesign delivered measurable improvements within months:
The redesign delivered measurable improvements within months:
The redesign delivered measurable improvements within months:
34%
34%
34%
34%
34%
34%
Bounce rate
down
Bounce rate down
Bounce rate down
48%
48%
48%
48%
48%
48%
Product-to-cart
conversions up
Product-to-cart conversions up
Product-to-cart conversions up
52%
52%
52%
52%
52%
52%
Mobile order completions
increased
Mobile order completions increased
Mobile order completions increased
Now, MyFlowerTree offers a truly delightful and consistent shopping experience—helping more people find, personalize, and send special gifts for every occasion.
Now, MyFlowerTree offers a truly delightful and consistent shopping experience—helping more people find, personalize, and send special gifts for every occasion.
Now, MyFlowerTree offers a truly delightful and consistent shopping experience—helping more people find, personalize, and send special gifts for every occasion.
Now, MyFlowerTree offers a truly delightful and consistent shopping experience—helping more people find, personalize, and send special gifts for every occasion.
Now, MyFlowerTree offers a truly delightful and consistent shopping experience—helping more people find, personalize, and send special gifts for every occasion.
Now, MyFlowerTree offers a truly delightful and consistent shopping experience—helping more people find, personalize, and send special gifts for every occasion.
CREATE TO CONVERT
BUILD WITH ME
PARTNER IN GROWTH
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
CREATE TO CONVERT
BUILD WITH ME
PARTNER IN GROWTH
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
CREATE TO CONVERT
BUILD WITH ME
PARTNER IN GROWTH
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK
BUILD WITH ME
You deserve a digital presence that's thoughtful, user-friendly, and built to scale — fast.
CREATE TO CONVERT
PARTNER IN GROWTH
01
DISCOVER THE USER
02
DEFINE THE FLOW
03
DESIGN THE INTERFACE
04
VALIDATE THE FEEDBACK